
Definitive Woman cover; Summer 2011
The skills and training required for computer science professionals seem worlds apart from the talents it takes to become a fabric designer. Fiber optics and fiber arts don’t usually occupy the same curriculum much less the same board room.
Shelly Stokes came out of the city and into Africa for a profound connection from her home in the rural Miltona, Minnesota, where she owns and operates Cedar Canyon Textiles.
Read the entire article (PDF)
The Cedar Canyon Story
Thank you for visiting the Cedar Canyon Textiles website. I’m Shelly Stokes. My official title is President and Owner. In reality, that title should be something more like Chief Cook and Bottle Washer. Like any business owner, I wear a lot of hats and feel like I’m in school every day I’m in the office.
I often get questions about how I wound up in the paintstik business, so I put together a little history. I hope you enjoy the Cedar Canyon story and have a glimpse of what could happen in your life if you follow the unknown path when an opportunity presents itself.
A Family Affair
It’s my sister’s fault — and she’s more than a little proud of herself! In 1995, after dropping out of my corporate career as a computer programmer turned quality systems manager, I discovered a totally new world. Jack and I moved out of the Twin Cities to a small country acreage in the middle of Minnesota, and I needed something to do with winter fast approaching. My elder sister, in all seriousness, said “Make a quilt — you know how to sew.” Telling her I knew nothing about quilting, she simply answered “Take a class.” I didn’t know there was such a thing!
Well, that first class opened my eyes to a world I never new existed — the world of quilts, and quilters, and yards and yards of glorious color and fabric. On a visit to the same sister (it’s still her fault, you know) several years later, I found a small book on her shelf titled Hand Dyed Fabric Made Easy. Well, that turned into a new obsession, and soon I had far too much fabric to use myself. So, I decided without much further thought that I should start a business and sell my treasures to other like-minded quilters. Surely, a hobby business should be just the ticket for someone who dropped out of the workforce to spend more time with the husband…
The Early Years
I chose the name Cedar Canyon Textiles in honor of a ranch owned by our friends in the Black Hills of South Dakota. It just seemed like a much better name that Miltona Dye Works. After all, I might not live in Miltona forever. I dyed fabric, got an incredible education in color and fabric, and started teaching a few years after I started quilting. Along the way, I started experimenting with surface design and finding various methods for creating my own designs on fabric. In 2000 or 2001, I found a reference to paintstiks in a book on surface design. I thought the paintstiks looked like great fun and poked around the internet until I found a source in the US. (We don’t have too many options for finding art supplies in rural Minnesota, but the mailman and those brown trucks can deliver almost anything to our door!)
To make a long story short, I started using the paintstiks in my work, added the paintstiks to my class list, and found lots of quilters interested in learning more about them. So, I thought to myself, “I’ll write a book!” Ah, yes. Writing a book. Now that’s an adventure.
The Turning Point
Before I started working on the book in earnest, I went to visit Jack Richeson and Company to make sure that their wonderful paintstiks would be readily available to my readers. After all, why would someone buy a book if they couldn’t get the paint? The Richesons were not quite sure how this was going to work in the fabric world, and probably had their doubts about what in the world quilters were going to do with their paints, but they supported the idea and Cedar Canyon Textiles became an official distributor for the paintstik products at the end of 2004. I wasn’t sure just where I was going to put all of the paint, but one of my shop-owner friends just smiled and said “You’ll figure it out!”
It took almost 9 months of hard work, but Paintstiks on Fabric was ready in May of 2005. Once a good set of instructions was available, the market for paint expanded dramatically, and I feel like we have been playing catch-up ever since. If you had told me five years ago that paintstiks would take over my life, I may have asked you what planet you woke up on that morning! As it became clear that the paint was going to dominate our business, I made the decision to close out my hand dyed fabrics. We did the last of our retail shows in 2005 and made the transition to our new identity as the Paintstik Place.
Moving Right Along
In life and in business, one thing leads to another. As the fiber art and quilting world embraced the paintstiks, we saw the opportunity to venture into accessory products. In 2006, we manufactured the first of our rubbing plates, and we launched a line of quilting patterns the following year.
The only problem with a bunch of new products was figuring out where to put them! After watching the business consume more and more of our home, I decided it was time for a change. Jack and I purchased a building in Miltona, remodeled it to meet our needs and made the big move to our present location in the middle of 2008.
After the move, we got back to work on new products, adding a new line of stencils and some amazing new iridescent paintstik colors. And the big event in 2010 was the release of my new Design Magic for Paintstiks on Fabric book.
What’s next? Who knows! Just keep an eye on our site and we’ll keep you informed of our current adventures.
The Cedar Canyon Team
I would be greatly remiss to allow you to think that I run this business on my own. I couldn’t begin to get things done without a wonderful team.
Leanne Mills is the most capable assistant a business owner could ask for. (Jack got to retire – again – after we made the move to the new building.) Leanne makes sure everything gets in and out the door, keeps me on schedule for the myriad of deadlines that come and go each month, and keeps everything running smoothly when I’m out of the office.
Matthew Mills (Piperdown Studio) is our talented graphic artist. Matthew works on our rubbing plate designs, stencil designs, catalogs, ads, packaging, and any projects that I can’t handle on my own.
Carol Logan Newbill, (Pisces Moon Web Design) is our web master. I was a programmer in my past life and am more than happy to delegate that work to someone with the talent to take my ideas and turn them into something beautiful and functional.
Joan Ronning packs up our stencils and Mary Brandt has been my travel companion and trade show assistant since 2006.
Last, but not least, the amazing people at the Alexandria Opportunity Center, a sheltered workshop for developmentally disabled people, package our rubbing plates. It is truly a win-win situation for a small business. The clients at the center have real work that they can be proud of and we get outstanding service. We couldn’t ask for a better partnership.
Many Thanks
As the owner (and now president) of this growing business, I offer my special thanks to you, our customers. I sincerely appreciate the support you have given us in the past and hope that you will be with us for years to come.
Thanks for joining me in this paintstik adventure,
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